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Mr. Big turns snackers into superheroes | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in April
by Megan Haynes

Yesterday, Mondelez brand Mr. Big and The Hive kicked off a Spider-Man promotion in advance of The Amazing Spider-Man 2, with a computer game that turns your phone into the controller.

http://strategyonline.ca/2014/04/03/mr-big-turns-snackers-into-superheroes/
 

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